Where the mind is without fear and the head is held high;
Where knowledge is free;
Where the world has not been broken up into fragments by narrow domestic walls;
where words come out from the depth of truth;
Where tireless striving stretches its arms towards perfection;
Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;
where the mind is led by thee into ever widening thought and action- into that heaven of freedom, My Father, let my country awake.

Rabindranath Tagore

Bachelor of Business Administration - BBA

Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future professionals, rather than mere 'degree holders'. This course keeps in mind the needs of the industry where the students would ultimately find employment, and, therefore, has a completely different approach to learning.

Why is BBA better than any other conventional degree?

BBA

A professional course: BBA goes beyond bookish knowledge. Instead, it sharpens your managerial skills through presentations, case studies, industry visits, guest lectures by professionals, etc. that help you deal with real-life situations better.

A structured syllabus: Almost 70% of the subjects taught in the BBA course, be it areas of management like marketing, finance, systems or human resource management, is similar to that in the MBA program. Theoretical concepts learnt in the classroom are supported by practical experience in the form of projects, presentations, industrial visits and summer placements, thereby making the course a complete learning experience.

Future Prospects

The obvious choice after BBA is opting for postgraduation - an MBA. Having a prior knowledge of different aspects of management, BBA graduates often find it easier to crack MBA entrance exams, as compared to commerce graduates. After completing your BBA program, you also have the option of joining as a Management Trainee/Executive Trainee in any of the following sectors:

  • Banking, Consultancy, Finance, e.g.: Citibank, HSBC, etc.
  • FMCG and Consumer Durable companies, e.g.: HUL, P&G, Marico, etc.
  • IT companies, e.g.: Infosys, Wipro, Microsoft, Compaq, etc.
  • Advertising agencies, e.g.: JWT, Lintas, Mudra, O & M, Leo Burnett, etc.