Bachelor Of Business Administraion

Bachelor of Business Administration, or BBA, is a three-year fulltime course that is designed to give rise to future professionals, rather than mere 'degree holders'. In addition to academic learning, the course emphasises the development of key real-world business attributes like business intelligence and personal effectiveness, giving studnets the confidence, knowledge and expertise required to function in a corporate setting.

Why is BBA beter than any other conventional degree?

A professional course: BBA goes beyond bookish knowledge. Instead, it sharpens your managerial skills through presentations, case studies, industry visits, guest lectures by professionals, etc. that help you deal with real-life situations better.

A structured syllabus: Almost 70% of the subjects taught in the BBA course, be it areas of management like marketing, finance, systems or human resource management, is similar to that in the MBA program. Theoetical concepts learnt in the classroom are supported by practical experience in the form of projects, presentations, industrial visis and summer placements, thereby making the course a complete learning experience.

Future Prospects

The obvious choice after BBA is opting for postgraduation - an MBA. Having a prior knowledge of different aspects of management, BBA graduates often find it easier to crack MBA entrance exams, as compared to commerce graduates. After completing your BBA program, you also have the option of joining as a Management Trainee/Executive Trainee in any of the following sectors:

► Banking, Consultancy, Finance, e.g.: Citibank, HSBC, HDFC Bank, SBI etc.

► FMCG and Consumer Durable companies,e.g.:HUL, P&G, Marico etc.

► IT companies, e.g.Infosys, Wipro, Microsoft, Compaq etc.

► Advertising agencies, e.g.:JWT, Lintas, Mudra, O&M, Leo Burnett etc.